Space Age

Space Age is a cosmetics brand that I have designed for my make-up artist friend. The concept is about creating a brand that speaks to all women who feel strong, cool and passionate. The brand aims to speak to a technology loving generation and tries to have a more diverse voice by giving the message that you are the most beautiful thing in all universes no matter what other people say. Most cosmetics branding looks the same and tries to show the perfect beauty image with their heavily Photoshopped imagery. Space Age tries to break the norms by using space themed cool illustrations on the packaging and other touch points. Over a year, I have iterated through 3 different versions all of which you can see here.

I was also interviewed by the famous packaging design media The Dieline for this project. You can take a look at it here.